Businesses on Facebook

Businesses are finding it more useful nowadays to promote themselves using Facebook. However, are they doing it correctly? Do the administrators of the business page know what they're doing? Maintaining and having a successful Facebook page is not easy to do. Some companies do it better than others. Let's take a look at some businesses and organizations that took a stab at using Facebook and nailed it.

UNH Manchester, what a perfect place to start. UNH Manchester is a commuter college located in Manchester which is a branch off of the bigger business, UNH in Durham. UNH Manchester's Facebook page is put together well. The cover photo is appropriate along with the default picture. The page is updated regularly and well managed. The page is easy to find when searching in the search bar. You simply write UNH Manchester and poof there it is. There is approximately 1,000 likes which is not bad considering it is a very small school. There are a numerous amount of photo albums with pictures including events from commencement to barbecues, from a day in the classroom. It is nice seeing familiar faces on the page because it makes you feel like a part of something. To me, this is a well done and managed Facebook page. It is up to date, has a lot of pictures, a lot of news and information, and reaches out to students. 

Now, lets take a stroll down the street to the Manchester Monarchs! The Manchester Monarchs are a professional hockey team in the AHL  who play out of the Verizon Wireless Arena. The Manchester Monarch's have a great Facebook page! Like the UNH Manchester page, it is very easy to search on Facebook. The picture is of the Monarch logo, which obviously is appropriate. They post events, contests, clubs, activities and so on. They have 15, 187 followers which is a decent amount of fans. They also have tons of fun photos. They have players with Max, the mascot, pictures of kids with their favorite players, and so many more. The pictures make the team looked loved because their fans are all decked out and extremely happy looking. This Facebook page is definitely done correct and is effective for their business. 

Lastly, let's go for a crazy ride. Canobie Lake Park is an amusement park in Salem NH. There Facebook page is easy to search for and pops up right away. There are 142, 781 fans. That is an excellent amount of followers I'd have to say. NH is not that big of a state, and to have that many people supporting their page is really a great accomplishment. They have updated posts regularly. They consist of updates such as Screemfest, coupons, Job Fairs, New Rides, etc. The updates however do tend to die off during the off season, which is normal, because who wants their Facebook to be bothered with a business who is not open currently. Again, lots of photos on the page. People enjoying rides, Screemfest, food, shows, and much much more! It shows that the atmosphere is fun, and that Canobie Lake is a great family place to be!

All in all, maintaining and running a Facebook page is not easy. For my project, I am aiming for only 30-60 followers. Getting people a part of your business is not the easiest thing to do and to keep them interested is even harder to do. These pages are good examples for me to know how to run an effective, successful Facebook page.